Avoid These 5 Mistakes When Creating Your First QR Code

QR codes are a powerful tool for connecting the offline and online worlds, but creating an effective QR code requires careful consideration. Here are five common mistakes to avoid when creating your first QR code:

1. Forgetting a Clear Call to Action:

• A QR code without a call to action is like a sign with no destination. People need to know why they should scan your code.
• Solution: Add a clear and concise call to action, such as "Scan for a discount," "Learn more," or "Get started."

2. Making the QR Code Too Small:

• If your QR code is too small, it may be difficult or impossible to scan, especially from a distance.
• Solution: Ensure your QR code is large enough to be easily scannable from the intended viewing distance. A general rule of thumb is that the QR code should be at least 1 inch (2.5 cm) wide.

3. Using Low Contrast Colors:

• QR code scanners rely on contrast to differentiate between the dark and light modules. If the colors are too similar, the code may not scan correctly.
• Solution: Use high-contrast colors, such as black on white, for optimal scannability. Avoid using light colors or gradients.

4. Linking to a Non-Mobile-Friendly Page:

• Most people scan QR codes with their smartphones. If the linked page is not optimized for mobile devices, they will have a poor user experience and may abandon it.
• Solution: Ensure the destination URL is mobile-friendly and provides a seamless experience on smartphones and tablets.

5. Not Testing the QR Code:

• The biggest mistake you can make is not testing your QR code before distributing it. If the code doesn't work, you'll miss out on potential engagement and may even frustrate your audience.
• Solution: Test your QR code thoroughly with different devices and QR code scanner apps to ensure it scans correctly and leads to the intended destination.